Nowhere else can Wendt & Kühn be experienced as authentically as in Grünhainichen. Here where it all began in 1915. Here where the traditional production of Blossom Kinder, Eleven Dot Angels and all the other figurines continues to this very day. Here where the unique design legacy – created by company founders Grete Wendt and her lifelong friend Olly Wendt – is securely protected and fully credited as the inspiration for the current collection. Here where family history has long been written and the future of the traditional company is shaped.
In November 2017, the World of Wendt & Kühn became an ambassador for the “Familienurlaub in Sachsen” (Family Holiday in Saxony) brand initiative. This quality campaign was launched in 2005 by Tourismus Marketing Gesellschaft Sachsen mbH (TMGS) in response to the high standards demanded by families with young children from holiday destinations and leisure providers. As part of this initiative, our sales and exhibition area was recently subjected to a forensic inspection by an independent agency. We had to fulfill around 50 strict mandatory criteria to qualify as a “family-friendly” destination. These included hands-on activities suitable for children, family-friendly staff and child-specific safety precautions. When we reorganized the world of Wendt & Kühn in 2015, we consciously incorporated these requirements into our design plans with the aim of creating an experience to be enjoyed by people of all ages. As they make their way around the World of Wendt & Kühn, visitors young and old encounter exhibits and activities ranging from the analog to the virtual‑interactive designed to illustrate and explain the genesis of the world-famous Angels and Blossom Kinder. On this tour of discovery, which shows each stage from the wooden block through to the finished figurine, even the youngest visitor acquires a degree of expert knowledge about the process. This makes the World of Wendt & Kühn an exceptional family outing all year round. And what’s more, it is now official.